Marketing & Brand Strategy
Where
business
meets
creativity.
Strategic marketing and bold creative direction for brands that want to be remembered.
3
Strategic marketing and bold creative direction for brands that want to be remembered.
I'm María Jesús — a dual-degree Business & Law student at IE University Madrid, finishing in the top 5% of my class. But more than grades, what drives me is the space where analytical thinking meets creative instinct.
Right now I lead marketing for the IE Entrepreneurship Club, co-lead branding for TEDxIE Madrid 2026, manage marketing for AAR Method, and head up marketing for the IE Fashion Club — all while building Forma, my own AI startup. Each role is different. The through line is the same: understanding an audience, finding the right message, and making it land.
Strategy, content and community — built around the belief that great marketing starts with understanding people, not algorithms.
An AI-powered study assistant that teaches students how to learn — not just what to study. Combining an AI Tutor, Study Coach, Guided Mind Mapping and Smart Exam Planning into one core belief: learning only works when the student is actively involved.
Looking for a marketing manager, a creative collaborator, or someone who can do both? Let's talk.
mjpm4444@gmail.com
I joined the IE Entrepreneurship Club in my very first semester as an Events Officer — organising panels, reaching out to high-profile professionals and founders to speak to our student community.
After a year, I transitioned into the Marketing department. A few months later, in June 2025, I became Head of Marketing, leading a team of 15 across strategy, content, campaigns, and all external communications.
The club is IE University's flagship entrepreneurship hub, and every piece of content we put out represents hundreds of ambitious students. I take that seriously — and it shows in the numbers.
Get a real look at what it means to be Head of Marketing at one of Madrid's most active student entrepreneurship communities — from event prep to content shoots to the moments in between.
I came to AAR Method first as a client — and that made all the difference. Understanding the studio from the inside gave me an authentic perspective on the message they needed to convey, and the community they were building around it.
When I took over the marketing strategy, we were leading up to their new studio opening in April 2026. The brief was clear: build anticipation, grow the community, and make the opening feel like an event worth talking about.
We defined three core pillars for the campaign: community, brand awareness, and the new opening. Every piece of content — teasers, interactive stories, engagement posts — was designed to serve one of those three goals.
The content strategy centred on teaser content that built curiosity before the opening, interactive stories that turned followers into participants, and posts that communicated the studio's unique identity — precision, community, and a standard that stands apart from anything else in Madrid.
All of this in the first week of implementation. The numbers reflect not just growth, but a clear signal that the strategy is resonating with exactly the right audience.
TEDxIE Madrid 2026 is built around a single provocation: Dare I Say. A theme about courage, voice, and the things worth saying out loud — even when it's uncomfortable.
As co-lead of branding, I'm shaping how the event looks, feels, and communicates — from the visual identity to the social strategy that builds anticipation in the months leading up to it.
The work is about more than promotion. It's about educating an audience on what TEDx stands for, bringing in people who've never engaged with the format before, and making the event feel like something they can't afford to miss.